[This Press Release Was Published on Economic Times 20-Nov-2021]
Intro: Through its product offerings, Xperium by RepUp claims three to seven percent additional revenue generation.
Xperium, an end-to-end guest experience management platform, is witnessing a surge in queries from hotels. Its co-founder, Pranjal Prashar feels that the product offerings are relevant to the post-pandemic operations which may further help in increasing revenue for hotels.
Xperium has a vast network worldwide with over 20 distributors in SA, SEA, MEA, US. In three years, it has over 100 enterprise and mid-market customers across the globe and aims to capture 10 percent of the market share within the next few years in South and Southeast Asia. Currently, the company is also working with its partners to expand its presence in North America and other markets.
ET HospitalityWorld: Tell us about your current product offerings?
Pranjal Prashar: Xperium offers a platform to help hotels recover their lost business post-pandemic. The platform includes CRM and marketing automation, upsells, customer analytics and guest messaging through WhatsApp or any other messaging service. Xperium takes care of all customer-facing processes to maximise revenue per guest and to increase customer NPS and bring new business through targeted omnichannel marketing.
ET HospitalityWorld: How many hotels have you tied up within India?
Pranjal Prashar: We have around 20,000 rooms in India on our platform. A few of the brands we work with in India are Radisson, LemonTree, GRT, Residency.
ET HospitalityWorld: How are your services more relevant post pandemic?
Pranjal Prashar: During the last 18 months our product and tech team has worked really hard to look at the new pandemic related problem statement and have reworked our solution to suit the needs of hoteliers. Xperium had introduced contactless solutions and Whatsapp messaging because that was the need of the hour. A lot of our customers got creative and used our platform to promote staycation/ daycation packages, promote their restaurant to customers within driving distance, sell spa packages etc. We have seen 3-7 percent additional revenue generated for our clients as a result of this.
Xperium is majorly helping hotels in two ways post pandemic, firstly bringing new business using old data and secondly increasing revenue from existing guests. Our connectivity with hotel PMS and POS allows us to be the data center of the hotel. This allows hotels to segment guest data automatically, hyper-personalise the experience and offer relevant offers that have a higher conversion than they usually get.
ET HospitalityWorld: Do you see more queries post-pandemic?
Pranjal Prashar: Right now most of our enterprise customers have resumed service, we are seeing an upsurge of queries not just from India but from other parts of the world.
ET HospitalityWorld: Tell us about your expansion plans?
Pranjal Prashar: Our direct focus is going to be in the Middle East, Africa, South Asia and SEA markets because we have a good presence there and the growth opportunity is immense. We are also expanding in the US through a partnership model with existing players in micro markets. We are mainly focused on building new sales channels through strategic partnerships and strengthening integrations with hospitality companies in our target geographies. We have also ventured into attractions, which is a new segment within the hospitality space. Another segment we have entered and are highly optimistic about luxury retail.