Guest experience is the most important part of owning and operating a hotel or resort. If your guest is happy with their experience, you can be sure they’ll visit again, and tell their friends and family too. And, if they had a bad experience, they’re
If you’re already using VHP as a PMS to manage your property and guests, you’re just one step away from creating seamless and exceptional guest experiences that will make your guests want to keep coming back to you. The Xperium CRM and guest engagement cloud
Hoteliers are leaving revenue on the table, and marketing practices like personalization and segmentation are a sure fire way to tap into it. A study showed that 76% of all hospitality email marketing revenue comes from more advanced practices like personalization and segmentation than a
Interest in Artificial Intelligence (AI) has grown in recent years as people revere and debate realistic applications across all industries. AI activity within the Hospitality sector has been steadily increasing as big brands look at ways to gain an advantage over their competitors in one
Hospitality is now considered one of the most competitive industries of our time. It has been growing at an exponential rate since 2008. Whether it is a massive hotel chain or a single boutique hotel, hoteliers cannot ignore these latest trends that are emerging in
Customer experience mapping isn’t new. In fact, it’s commonly used in consumer marketing but despite its tremendous benefits, most businesses perceive it as something only large corporations can adopt. Think about Google. Isn’t it a great company? What about Apple, Amazon and Starbucks? You love them
“Hotel 2020: The Personalization Paradox” is a report published by IBM Global Business Services. The report says that with the increasing competition among the hospitality industry players, personalization of a hotel’s guest experience will be the one and only feature which will help the industry survive.