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hotel marketing

SEO For Hotels: 10 Tips to Improve Visibility

SEO For Hotels: 10 Tips to Improve Visibility

Search engine optimization (SEO) for hotels is one of the best ways to ensure a consistent stream of new customers to your hotel. Organic traffic now makes up 53% of a site’s total visitors, while traffic from paid ads makes up only 15%. Plus, 90%

How to Improve Hotel Email Marketing Conversion Rates

How to Improve Hotel Email Marketing Conversion Rates

What Your Email Marketing Stats Are Telling You Email Marketing can add considerable revenue to your hotel when done correctly. Email Marketing can return $38 USD for every $1 USD spent, and conversion rates can be up to three times higher than social media. By

How to Improve Hotel Email Marketing Conversion Rates

How to Improve Hotel Email Marketing Conversion Rates

What Your Email Marketing Stats Are Telling You Email Marketing can add considerable revenue to your hotel when done correctly. Email Marketing can return $38 USD for every $1 USD spent, and conversion rates can be up to three times higher than social media. By

5 tips for hoteliers to survive Coronavirus

5 tips for hoteliers to survive Coronavirus

As coronavirus spreads its wings, hoteliers around the world face a punishing marathon in the next months. Besides taking proactive measures to minimise the chances of the spread, assuring guests of their safety can help tide-over the crisis. In all likelihood the novel coronavirus pandemic

Guest Experience and Revenue Summit: A Snapshot

Guest Experience and Revenue Summit: A Snapshot

This past tuesday, on the 8th of October 2019, RepUp hosted the Guest Experience and Revenue Summit at H Sovereign in Bali. The summit was aimed at creating a forum for hoteliers in Bali to meet, discuss and learn about the travel and tourism industry,

5 Reasons Hotels Fail to Get Direct Bookings

5 Reasons Hotels Fail to Get Direct Bookings

Hoteliers all over the world are struggling to win back guests from OTAs. A study by Phocuswire found out that average hotel website conversion rate is typically below 2%. So, if a 100 people land on your website on any given day, only 2 will

How To Improve Email Deliverability For Your Hotel

How To Improve Email Deliverability For Your Hotel

Email Marketing is a huge part of hospitality and hotel marketing efforts, and deliverability of your emails is a vital part of your campaign’s success. If your emails aren’t getting to the intended person, or worse, landing in their spam inbox,  your hotel will definitely

How to write effective marketing newsletters to engage with Guests

How to write effective marketing newsletters to engage with Guests

Multiple studies have found out that Email Marketing is the most efficient form of communication in the Hospitality Industry. Email Marketing has proven to be the most effective channel of communication due to higher conversion rates compared to other channels like Social Media Marketing. Studies