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Chroma hospitality goes contactless with Xperium, ready to welcome guest in new normal

October 7, 2020, Bangalore: Chroma Hospitality Inc. has chosen Xperium; to provide solutions like hyper-personalized experiences to guests and automation of the entire guest-facing processes from booking to check-out.

As part of their elevated sanitation protocols called Culture of Clean wherein, they provide a seamless and safe welcome to all guests who are staying in any Crimson Hotels and Resorts or Quest Hotels in the Philippines, they will integrate Xperium in providing guests a contactless check-in and check-out experience.

Chroma Hospitality will also provide guests with a mobile concierge where they will be able to view digital menus, place in room dining orders, make special requests and complaints without interacting face to face with the staff. Chroma will also use xperium to generate additional revenue through upselling ancillary services.

Chroma Hospitality will also be able to remarket to their past guests by tapping into their guest’s historical data, transactional, demographic and booking data using Xperium CRM and marketing automation.

Pranjal Prashar, Founder, Xperium “Xperium is aimed at helping hotels reopen safely. It gives all the tools necessary to adhere to safety norms that various industry associations across the globe have recommended, meet legal compliances and also kickstart revenue that is extremely important in the current market conditions.

Pranjal further adds “We are proud to be selected by Chroma Hospitality that is known to continuously innovate and elevate their high standards of guest experience and technology selection which makes them the choice local hotel chain in the Philippines”.

Mr. James Montenegro, Country Manager of Chroma Hospitality shared “Chroma Hospitality is a pro-technology organization. We believe in offering the best to our customers with innovative hospitality solutions. Unprecedented times demand extraordinary efforts, we are glad to take Xperium onboard to help us in meeting our objectives and delivering the best guest experience.”

Speaking on this occasion, Mr. Sunish Sadasivan, Vice President of E-commerce and Revenue Management from Chroma quoted “Right now the industry is going through a very rough phase, which forced the entire hospitality  to re-think and innovate new ways of making guests have a worry-free, safe and convenient stay at hotels”
Mr. Sunish further adds “we are glad to implement Xperium at Crimson Hotels and Resorts and Quest Hotels as it will help us continue our business without having to worry about our guest and staff’s safety. Additionally, Xperium will work with our existing technology in-house which drastically reduces our costs and implementation overheads.”

Xperium had recently announced its merger with Singapore based Hotelogix PTE. Xperium solution will help Chroma Hospitality with pandemic/COVID-19 compliances and meet the guest’s safety expectations with a completely contactless check-in and check-out. It will also enable them to confidently reopen hotels during and post COVID-19, meeting the defined guest safety and health compliance.

About Xperium

Xperium provides a guest data platform that helps hotels ensure guest safety, improve experience, increase operational efficiency and increase ancillary revenue.

Xperium is a platform that has many tools such as Contactless Check-inCheck-out, Hotel Credits, In Room Dining, Guest CRM, Marketing Automation,Mobile Concierge, Upselling and Reputation management.

The Platform is used by over 2000+ hotels globally ranging from small independent hotels to Hotels part of big brands like Radisson, Moxy by Mariott, Hyatt, Best Western, Azalea, Makati diamond etc. Xperium integrates with most 50+ popular PMSs and hospitality technologies that are used by hotels big and small across the globe.

Xperium is at the forefront of technological innovation for the hospitality industry and has a great set of guest facing tools that are powered by deep tech such as big data analytics and machine learning.

To learn more, visit

About Chroma Hospitality Philippines
Chroma Hospitality, Inc. is a young, forward-thinking company crafting bold, innovative hospitality brands. Owned by Filinvest Hospitality Corporation, Chroma Hospitality Inc.  is the management company behind Crimson Hotel Filinvest City, Manila, Crimson Resort & Spa Mactan, Crimson Resort & Spa, Boracay, Quest Hotel and Conference Center, Cebu, Quest Plus and Conference Center, Clark and Quest Hotel, Tagaytay. For more information, please visit

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