In the year 2018 ( From January till October), Indonesia’s Bali region has seen a foreign tourist influx of 5.1 million, growing approximately by 2% from the last year’s numbers in the same time period. This huge number of foreign tourist is one of the primary reasons why hoteliers should pay attention to the Bali region. We at RepUp, have prepared an annual Guest Review report based on the statistical data we acquired from RepUp platform.
What kind of help will the Guest Review report be to the hoteliers in Bali?
In our report we have covered certain aspects of the tourism industry briefly, ranging from expert-written articles on various important hotel related topics to meticulously detailed statistical trends among hotels in Bali region.
For our survey, we have gathered public data from 150+ OTAs, covering 2300+ lodging units. In this report, we have illustrated important KPIs of the hotel industry in 10 different cities across Bali region with easy to understand infographics and charts.
We have segmented the hotels into three, four and five-star categories and have calculated guest satisfaction score with the year on year growth. With this, hoteliers can easily understand which hotel segment is driving better guest satisfaction. We have also added a city-wise chart in our Guest Review report to help you understand the city rankings in accordance with guest satisfaction.
“ Guest satisfaction score (ORM) score is the average of the quantitative score available on online review sites, OTAs, Social Media and the qualitative score generated from RepUp’s Sentiment Analysis Engine”
One of the most important aspects of our report is the inclusion of the best and the worst rated departments in each segment of hotels in each city. Therefore, making it easier for the hoteliers to understand the best performing departments in each segment of hotels and also the least favourite one.
For example- According to our research, Cleanliness is the best-rated feature in the 5-star hotel segment in the city of Ubud, while location being the least favourite.
We have included the data-backed charts of the top 3 preferred languages for writing reviews in accordance with every city. With this insight, hoteliers can understand where are the tourists are coming from and then take decisive steps to woo them with appropriate infrastructural changes. We have also added a statistical representation of the top three fastest-growing languages in each of the cities.
For example – According to the report, in the entire region of Bali, English is the most preferable language to write reviews, followed by German and French. Whether Chinese(Mandarin) is the fastest growing language with a year on year growth rate of 27%.
The final and the most important aspect of the report is the data-based representation of review response rate in each segment of hotels in each city. For this, we have included mainly four factors, the total review response rate, the response rate to positive reviews, the response rate to negative reviews and their yearly growth compared to last year. With this data, hoteliers can understand which segment of hotels in which city is being attentive to online review management and what they can do to improve further.
For an example – According to our report, In the city of Nusa Dua, 5 Star hotel Segment has the highest response rate in case of Positive and Negative reviews, with respectively 36% and 43%.
Repup is an official review collection partner of TripAdvisor. We can help you manage Guest Reviews across 150+ OTAs from a single dashboard! Click here to schedule a demo with our experts!