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Repup releases ‘’India Luxury brand reputation report 2019’’

We have analysed more than 65000 reviews of 18 luxury hotel brands in India to understand the overall reputation of each brand.

In the age of brand consolidation it is essential to understand the overall reputation of brands. Mostly, executives have an understanding of individual hotels but seldom have enough information to understand the overall reputation.

Travellers choose branded hotels because they expect a certain standard of  product and service. Hotels also want to associate with brands to increase profitability and revenue from the reputation of an established brand.

To keep the comparison fair, we have divided the report into two categories, The first category compares brands with more than 500 rooms and category B compares brands with upto 500 rooms.

  • Based on our research, Oberoi has the highest Reputation score of 96.25 with a total inventory of 1587 rooms. The average reputation score of brands with more than 500 rooms is 84.6
  • Aman resorts tops brands with less than 500 rooms with a score of 96.83 with an overall inventory of only 50 rooms. The average reputation score of brands with upto 500 rooms is 80.83
  • Brands such as Taj and ITC have a varied reputation score between its hotels ranging from 97 to 71.

This report is a must read for hotel brand executives, investors, asset managers and executives that manage hotel operations.

The report provides features key insights on :

  • Ranking of brands by their online reputation score
  • Brands with the highest voice of customer , brand
  • Response rate and the share of Voice of Customer (VOC)
  • by review platforms
  • Brands ranked on reviews per rooms
  • Categorization of voice of customer into positive,
  • negative and neutral Reviews
  • Relation of Brand Satisfaction and Pricing
  • Top and least performing properties
  • Quarterly comparison of % of positive and negative reviews
  • Pricing data of each brand
  • KPI wise satisfaction of brands. Brands with best performing KPIs
  • Top 10 performing properties in India.

This report is for educational purpose only, for commercial usage explicit permission from RepUp is required.

Read our full report by clicking here

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