In line with our constant endeavour to help the hospitality industry grow revenue and automate operations, we at RepUp are happy to announce our new Hospitality Experience Cloud solution for our present and future partners.
RepUp’s Hospitality Experience Cloud enables hotels to provide data-driven personalized guest experience to the guests, helping them increase sales and revenue.
It is clear from the recent technological and market trends that Guest experience has become paramount in today’s hospitality industry. A lot of young millennials are foraying into travel, leading to an increase in the percentage of young travelers. According to a Forbes Survey, by 2020, Millennials will be taking 320 million international trips per year, making them the biggest potential travel market on the planet.
When it comes to spending or buying behaviour, millennials differ a great deal from their predecessors. Millennial travelers seem to prefer independent properties over the conventional international chains, as these hotels provide them with a much more personalized guest experience. Understanding their spending patterns and implementing required changes is the ultimate key to crack the riddle of an optimal guest experience, which is in turn crucial for building loyalty and increasing ancillary revenues.
Here are a few ways how RepUp’s Hospitality Experience Cloud can help you generate more revenue from your hotels
Increase revenue with direct bookings:
According to a recent survey, hotels lose up to 15% of their total online booking revenue to OTAs. It is imperative that hoteliers consider decreasing their dependency on OTAs and focus more on encouraging guests to book directly from their respective websites.
By implementing RepUp Guest Experience Management Platform and automating loyalty emails, hotels can provide guests with an optimal guest experience that will encourage them to book directly from the hotel website in the future. Not only does this add up to a significant increase in revenue but it also helps with building guest loyalty.
Increase Operational Efficiency:
Hospitality Experience Cloud increases the operational efficiency of a hotel by reducing the scope of human errors. No matter how carefully implemented the manual processes may be, errors are always bound to creep in and even a small mistake (i.e not catering to an unhappy guest in time) can send tremors through the smooth workflow and reputation of the hotel, disrupting the efficiency of the entire operational process. Hospitality Experience Cloud provides a smooth and satisfying guest experience by automating the communication and the guest request management process.
Save valuable staff time and focus with Hospitality Experience Cloud:
With mundane, daily activities like check-in paperwork or request handling getting automated by the hospitality Experience Cloud, it is possible for staff to pay more attention to the guests. This is particularly beneficial for the small hotels that can not afford to acquire such massive manpower.
Increasing customer loyalty by leveraging intelligent CRM:
RepUp Hospitality Experience Cloud seamlessly integrates into PMS and builds intelligent guest profiles by acquiring guest data from various touch points. Over time, delivering a consistent and satisfying guest experience backed by the data-driven guest CRM profile will lead to customer loyalty. In the ever-increasing competition of the hospitality industry, whoever can retain their customer base will have a significant advantage over their competitors. Eventually, the benefits of better management will trickle down to the guest level too, opening up new opportunities for upselling and ancillary revenue.
By putting the customer’s needs at the core of the business, a hotelier can ensure better results in generating more revenue, better online reputation and a loyal customer base that will keep on coming back for more. To get more information about RepUp’s Hospitality Experience Cloud, click here and sign up for a demo with our experts.