The digital world has revolutionized the way consumers are interacting with businesses and the hospitality and tourism industry has not been left behind. The internet has made it possible for consumers to have access to a wide range of online resources to search for and
“Hotel 2020: The Personalization Paradox” is a report published by IBM Global Business Services. The report says that with the increasing competition among the hospitality industry players, personalization of a hotel’s guest experience will be the one and only feature which will help the industry survive.
News of bad customer service reaches twice as many ears as praise for a good service experience. ~White House Office of Consumer Affairs We do not need anyone to tell us just how competitive the hotel industry is. We are probably all too aware of